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Collaboration is a powerful business tool for companies, regardless of their size or industry. It typically refers to organizations working together to address problems and achieve goals that seem to be out of reach when working alone. By combining the effort and expertise of different organizations, all partners in the network are better able to innovate and grow, and increase their competitiveness on many levels.Collaboration and strategic partnerships are fundamental to improving business outcomes. Strategic partnerships benefit everyone: businesses, employees and customers. The reality of today's business landscape, however, means that partnerships are key to better serving customers by merging talent, expertise, technology and purpose. While the rewards are great, strategic partnerships require thoughtful consideration to ensure success is achieved. If you are not convinced that collaboration is really worth the time and effort, here are reasons you should care about collaboration in your small business. Collaboration Will Inspire You It is easy to get into a routine during the day-to-day operations of your business and forget that there may be a better way to do something, different techniques to try, and new tools that can save you time and money. Collaboration Helps You Grow Your Network Successful entrepreneurs have a common interest in meeting new people and building a list of contacts and colleagues. Being successful in business requires that you consistently make connections and form alliances. Imagine how your business would dwindle if you continued to network with and sell to the same group over and over again. Collaboration Is Educational One of the biggest benefits of collaboration is the opportunity for learning. In fact, every interaction you have with someone outside of your immediate circle can teach you something valuable. Some of the most successful collaborations involve two professionals who bring two very different skill sets, perspectives, and strengths to the table. When this happens, you are certain to be surrounded by learning opportunities. Collaboration Can Help You Save Money Many collaborative relationships involve splitting intellectual contribution, hands-on work and, sometimes, expenses. If you collaborate with another business and part of the terms involve sharing development and marketing expenses, you can double your budget while reducing costs. In this case, you can be fairly certain you will be getting a bigger bang for your buck than you would be if using only your own resources, provided all of the parties involved are equally invested in the success of the collaboration. Collaboration Solves Problems There is a reason crowdsourcing is so popular; there is an undeniable power in numbers. If one person can't accomplish something on his or her own, two or three or more people may be able to get it done. Think about the last difficult problem you faced in your business. When we get stumped, most of us immediately go to a partner, mentor, or other trusted resource who acts as a sounding board and helps us work through the problem. The harder the problem is to solve, the more we can benefit from getting the input of someone outside of the situation. And when you add new viewpoints and experiences to the mix, the end result will often transcend what you originally set out to accomplish. The good news is that small business collaboration doesn’t necessarily require a significant time or financial investment if you think creatively. #collaboration #partnership #business #solutions #support

Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? There is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank. Use social media. You can't ignore social media. That's where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you'll find posting on social media to get easier and easier over time. Create video tutorials. One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales. Understand search engine optimization. This is an area of marketing that that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit. Leverage influencers. Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don't have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers. The trick? Find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base. Use Email Marketing Sequences Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent. And convey your journey. #marketing #tips #influencers #visibility #seo #strategies

When harnessed correctly, technology has the potential to greatly increase your organization's success. In many cases, use of technology may be the progression of the processes you have in place already. However, others may call for adjustments to optimally reap the benefits of business technology. Are you wondering how you can make strategic use of technology within your business? These ideas are simplified to help you get started, quick and painless. Manage Projects More Easily, Effectively, and Efficiently Technology has enabled business owners and leaders to stay on top of their projects by tracking time and progress. With web-based project management tools like Basecamp, Manymoon, and Podio, you can efficiently collaborate with your teams and share access on documents. Make Use of Productivity Apps A worker is known by their tools, and so is a businessperson. The good news for owners and managers is that they can make use of productivity applications availed by technology: tools that can increase business productivity at a lesser cost. All you need a mobile device and can install apps such as: Slack, Trello, Podio, Basecamp, Asana Many of these apps are offered free entirely or provided free for a particular level of service, which can be synced with their desktop versions. These productivity apps will get the right things done, without much strain, and with relatively little time invested. Benefit from Web-Based Payments Web-based payment systems help businesses thrive through sending and receiving payments online. Due to many payments options and their flexibility aspect, web-based payment has enabled many businesses to fetch new customer segments. This is because by having different web-based payment options, you will have many more customers who like using that particular payment option. Make Use of Backup Software Reports of malicious software and hackers are wrecking businesses world over. Most of the businesses that have become victims of a data breach suffer losses in customer trust and brand reputation. The results of a data breach can be costly for organizations of any size. As an executive or owner, stay vigilant and grab an enterprise backup software as well as recovery and continuity tools. These are tools that use Artificial Intelligence (AI) to flag suspicious files and software. Measure User Engagement Especially for small or medium sized organizations, Google analytics is a hot tool for measuring user engagement and loyalty. It gives you some stats that indicate how engaged and loyal your active user readership is, which you can then interpret to improve your conversion rate. You can use it more specifically in targeting a specific audience from your competitors' fan base. Stealing your competitors’ customers would mean accelerating your business growth. Make Use of Twitter to Gain New Customers Twitter is undeniably one of the most powerful tools for promoting your products and services if used rightly. Better Marketing Campaigns Digital marketing tends to yield better by far results than traditional advertising methods. They have the potential of undertaking marketing campaigns that target specific audience hence increasing conversion rate. Improved Customer Service Excellent customer service is key to your business success. Other than selling your product or service, you should think of the cumulative experience your customers get when they visit your store or website. Technology will allow you to set up an online help desk to handle customer issues, schedule appointments or conduct surveys and questionnaires to get customer feedback. Use Video Content to Engage More Video content can be a great way to interact with potential clients. For instance, Facebook video feature comes in handy for small businesses owners who want to take their business a notch higher. Videos will increase your brand's awareness and hence increased conversions. Make Use of Virtual Assistants Hiring a virtual assistant can give your business smart tech solutions with a human touch. Virtual assistants are readily available on freelance sites, and they are affordable even for small businesses. They can take up heavy tasks, saving your time while growing your organization. #technology #improvement #business #scaling #engagement #solution #growth

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