Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market sh

A competitive analysis is the process of categorizing and evaluating your competitors to understand their strengths and weaknesses in compar

Industry analysis is a tool that many businesses use to assess the market. It is used by market analysts, as well as by business owners

Porter's Five Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying y

Businesses apply PEST and SWOT analysis methods to understand the feasibility of a new product, project or possible expansion.

Investors are unique players in the growth process of a business. The level and quality of their involvement can ultimately help determine a

Cyber attacks are a growing threat for small businesses and the U.S. economy. According to the FBI’s Internet Crime Report, the cost of cyb

Online security is one of the most important things to consider in today’s society. It’s not just individuals that need to be aware of cyber

Starting a business with a spouse is without a doubt one of the most nerve-wracking adventures a couple could go on.

If you and your partners don't spell out your rights and responsibilities in a written partnership agreement, you'll be ill-equipped to s

One of the pleasures of starting your own business is the ability to choose the people you’re going to work with. However, if you’re dream

Just because you’re operating a small business doesn’t mean you’re safe from cyber attacks. In fact, 81% of all cybersecurity breaches hap

Every entrepreneur I know starts out with a strong conviction that their solution is a perfect match for their target market, and yet almost

Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your job and

There are a number of challenges entrepreneurs experience throughout the course of success and failure: juggling client and talent retention

Working mothers face many challenges. The desire to nurture your children while providing for the family have promoted many women to seek al

Every small business needs revenue, and while many companies rely on sales of products or services as the main income source, there are othe

If you’re looking for really customized and personal social media images on a budget, your best bet is to DIY your photography. Gone are the

Social media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growt

Whether you’re an online company or you’re using the web to market your offline business, you’re going to need a great social media business